Replatforming Weave to Unlock Revenue, Retention, and Scale

Over 18 months, I led the reinvention of Weave’s core product experience, consolidating fragmented applications into a unified platform designed to support complex, revenue-generating workflows at scale. The work redefined how users navigate, configure, and operate across locations, significantly reducing context switching while increasing efficiency and confidence.

The New Weave Experience became a growth lever for the business, contributing to sustained bookings growth, reduced product-attributed and logo churn, and meaningful gains in NPS, usability, and customer satisfaction. Beyond launch, I owned the ongoing evolution of the platform to ensure adoption, stability, and long-term value.

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(Some) Details

Modernizing UI Elements with Fabric Design System

Modernization of the NWX interface by re-architecting core workflows and elevating Weave's design system (Fabric UI) to deliver a clearer, more scalable, and more contemporary product experience.

I dare you to see the "Before".

Yuck. Take Me Back.

Take The Dare

Unifying Platforms with Single-Page App

Weave’s legacy experience required users to navigate four disconnected applications. I led the strategy and execution to unify these workflows into a single-page application, reducing friction, improving task completion, and driving an 80% increase of time-in-app.

A look into how the (vegan) sausage was made.

Pull Back The Curtain

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Easing Migration Frustrations through Adaptive Design

During the migration from Legacy to NWX, I led the creation of Compact View as a strategic bridge; preserving familiar workflows while introducing a modern, unified interface. Initially launched as a compressible layout, it evolved into an adaptive system that dynamically supports different JTBD across experiences. Of the users that have migrated, 16% have continued using the Compact View, increasing speed to adoption.

Want to experience a bit of the experience before the migration?

Back to NWX

Compare with Legacy

Driving Midmarket Success through Multilocation Product Enhancements

Weave’s Legacy experience treated organizations as isolated entities, limiting how multi-location customers operated at scale. I led the strategy for multi-location support, grounded in deep understanding of mid-market workflows, enabling customers to work across locations in a single experience and driving an 11% increase in average events within the Weave app.

I'm a sucker for data visualization. If you are, too, check out the graph of the difference in usage WoW between Legacy users and NWX users.